Social Media in Real Estate with Fredrik Eklund

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 4 October 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of the podcast, I'm sharing a conversation I had back in 2016 with Fredrik Eklund, star of the Bravo reality series, Million Dollar Listing New York. We discuss the pivotal role of branding in the digital age, Fredrik's personal evolution over the years, the transformative power of technology in the real estate sector, what it means to have true drive and motivation, and the importance of setting clear, tangible goals. This episode is perfect for anyone looking to gain insights into personal growth, the evolving world of real estate, and the art of setting and achieving goals.

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	Why don't you tell the VaynerNation for the people that are watching right now who do
0:08.2	not know who you are a little bit about yourself and then we'll get into India's questions.
0:11.9	Okay, my name is Fredrick Eklund and I'm a real estate agent in New York and the show
0:15.1	he's referring to is million-dollar estate in New York.
0:17.2	And how long have you been doing it?
0:19.4	13 years.
0:20.4	Do you believe it?
0:21.4	It feels like I came to New York yesterday.
0:23.4	13 years.
0:25.4	And tell me about the show.
0:27.3	It's been on for five years now.
0:29.5	Yeah, I started filming six years ago and everybody that I knew, my family, my competitors,
0:33.8	everyone said I shouldn't do it because reality TV is, you know, as an agent, you don't
0:37.7	want to show friction and certain things in your business and I always believe that it
0:42.3	would be good for my business and personal, too.
0:44.5	Because you thought it would get you exposure?
0:46.2	Yeah, like I can't knock on enough doors, I can't send mailers out.
0:49.2	I mean, how do you get yourself out there to millions of people as a real estate agent?
0:53.0	You know, especially me coming from Sweden, not knowing anyone, not knowing the language.
0:58.3	I didn't have any contacts or...
1:00.3	And so what has been the global impact on your business?
	...

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