Hi, everyone.

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

I hope you'll pick up a copy because personal branding is for

everyone. It's for the new graduate starting out, the middle manager looking to level up,

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

It's for anyone who wants to pivot or transition into something new.

Because having a strong personal brand means that your name gets dropped in rooms,

you're not in, and that you're thought of for opportunities that other people haven't

even heard of yet.

So pick up a copy, and I can't wait to hear what you think.

Hi, this is Elisa Licked and this is Leave Your Mark the podcast where I brew fresh

career advice in conversation with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your

career or well on your way. With a massive to-do list and a large cup of coffee, I promise that you can

get it all done and still have time to post about it.

Peter, thank you for coming on Leave Your Mark the podcast. I remember first learning about you on Twitter.

Yes. That was back in the day when Twitter wasn't evil and everyone was using it in happy and carefree.

It was good times. And then I believe we first met at a conference, but I don't remember which

conference. I have no idea which conference it was, but I do believe that that's the first time

we actually met physically in person. Yes. Yes, exactly. So you've had an incredible career.

I mean, the New York Times has called you a rock star who knows everything about social,

...