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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

How to Build a Successful Online Brand From Scratch with Rachel Blumenthal

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 3 November 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

How do you launch a brand from scratch and turn it into a successful e-commerce business? Rachel Blumenthal, Founder & CEO of Rockets of Awesome, has the answers. With her brand Rockets of Awesome, Rachel is setting out to offer parents a smarter way to shop for high-quality kids' clothing. Listen to her incredible story, her process for hiring talent, and why she believes that curiosity and the openness to explore are the two most important skills you can have.

Transcript

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0:00.0

Hi, everyone.

0:08.7

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

0:14.3

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

0:20.6

I hope you'll pick up a copy because personal branding is for

0:23.9

everyone. It's for the new graduate starting out, the middle manager looking to level up,

0:28.9

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

0:34.2

It's for anyone who wants to pivot or transition into something new.

0:38.5

Because having a strong personal brand means that your name gets dropped in rooms,

0:43.2

you're not in, and that you're thought of for opportunities that other people haven't

0:47.9

even heard of yet.

0:49.2

So pick up a copy, and I can't wait to hear what you think.

0:57.0

Hi, this is a Leaves-Elict and this is Leave Your Mark the podcast where I brew fresh

1:01.7

career advice in conversation with some of my most inspiring and successful friends.

1:06.6

It's professional advice that you can action immediately, whether you're just starting out in your

1:11.2

career or well on your way.

1:13.3

With a massive to-do list and a large cup of coffee, I promise that you can get it all done

1:18.4

and still have time to post about it.

1:22.2

I am here with my friend, CEO and founder of Rockets of Awesome, Rachel Blumenthal. Hi, Rachel. Hi.

1:29.4

This is so fun. Thanks for coming on to Leave Your Mark podcast. Thank you for having me.

1:34.3

Oh my God. I'm so excited to talk to you because you are such a wonder woman in every way. So first of all,

1:39.6

do you remember how we met? I've been thinking about this a lot and it also means that I'm getting old and

1:45.2

forgetful, but I've decided that the people you don't remember how you met are actually your real

...

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