Social Distance Marketing: How to Thrive in the Crazy World of Self-Isolation with Chala Dincoy
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 1 June 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
A former corporate slave, ChalaDincoy is the CEO of The Repositioning Expert. She's a Marketing Strategist who helps B2B service providers reposition their message to successfully sell to corporations.
Top 3 Value Bombs:
1. The biggest mistake of a business is not pivoting to the new market needs and resisting packaging their wisdom to sell online.
2. The best way to stand out is to super-niche.
3. The #1 way to differentiate in the pandemic or before or after or without a pandemic is to super-niche.
Book a call and get a FREE copy of Chala's book download, Gentle Marketing - Master Your Elevator Pitch and Niche with Chala
Sponsors:
ZipRecruiter: By connecting people who need jobs and companies that need people, ZipRecruiter is working with all of us so we can keep moving forward. Let's work together. ZipRecruiter.com/worktogether
Klaviyo: The ultimate ecommerce marketing platform for email and SMS messaging. Visit Klaviyo.com/fire to create your free account today!
Transcript
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| 0:00.0 | Lights that spark fire nation J L D here and today we're going to be talking about social |
| 0:09.4 | distance marketing how to thrive in a crazy world of self isolation and to drop these |
| 0:16.3 | value bombs. |
| 0:17.3 | I have brought Chala Dinkoy on the mic. |
| 0:20.9 | She's the CEO of repositioning experts. |
| 0:24.1 | She's also a marketing strategist who helps BDB service providers reposition their message |
| 0:28.3 | to successfully sell to corporations and today we're going to talk about the biggest |
| 0:32.3 | mistake this paralyzing small businesses after the pandemic the best way to stand out how |
| 0:37.8 | to tell if a business has a good niche and guess what I even get my pitch polished which |
| 0:43.2 | is pretty fun and so much more fire nation as soon as we get back from thinking our sponsors. |
| 0:49.9 | Fire Nation this episode is brought to you in part by Clavio the ultimate e-commerce |
| 0:55.0 | marketing platform for email and SMS messaging whether you're launching your e-commerce |
| 0:59.6 | business or taking your brand to the next level Clavio gives you the tools to get growing |
| 1:04.8 | faster get started for free today visit clavio dot com slash fire to create your free account. |
| 1:13.0 | Chala say what's up to fire nation and share something interesting about yourself that |
| 1:18.6 | most people don't know. |
| 1:21.0 | Hey fire nation it's Chala and I used to sell cemetery property as a teenager. |
| 1:27.8 | That isn't surprise how does that work in supplying demand market. |
| 1:32.8 | Oh my god first of all it was all phone so I used to be a telemarketer for a category like that. |
| 1:40.6 | When my clients tell me they're afraid to call I tell them I used to be a teenager and I sold |
| 1:45.0 | cemetery property like imagine doing that. |
| 1:48.9 | Oh just be like when you die do you want a view of the road or a view of the river. |
... |
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