The reason they become so popular is there is a component of truth to all of those statements.

And the danger is that it's easily, very easily assimilated by the layperson because it says,

oh, I just need to do this and I'll get this.

So what becomes the problem in that is,

yes, it's true but to a degree.

And that degree can account for massive differences.

I think passion is essential, but I think the most powerful form of passion is guided passion, not misguided passion. Hello and welcome to Sigma Nutrition Radio.

You are listening to Episode 109. I am your host, Danny Lennon, and thank you to all

you regular listeners for listening in again today. And for you new listeners out there, the goal of

this podcast is simply to give you free access to the greatest minds on the planet in nutrition, health and

performance. So if you've ever wondered what would be like to learn from the likes of Lyle MacDonald,

Brad Schoenfeld, Jacob Wilson, Eric Helms, and countless other elite experts, well then that's

pretty much what you'll get here. There are hundreds of hours

of insightful lessons from a collection of the world's absolute best active researchers,

medical professionals, coaches that you can essentially download into your brain every week.

On today's episode, I'm going to be chatting with Ben Escro of De Novo

Nutrition. Now, Ben is a guy who I just really, really enjoy listening to. Everything he says is

carefully considered and insightful. So I'm just really pumped for this episode. If you haven't came across Ben before,

Ben is, like I said, the founder and COO of DeNovo Nutrition. And the company is both a consulting

and supplement branch, as well as doing things like apparel. But the whole company's kind of

philosophy is based around like objective science and

an ethical practice, which I really love.

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