Snakkidz - The Snack Bar Your Kids Will Actually Eat
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 May 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
What if the snack in your kid's lunchbox was doing more harm than good?
Ramon Vela sits down with Steve Weiss, Co-Founder of Snakkidz, for a warm and eye-opening conversation about the state of kids' nutrition, the problem with processed snacks, and the family business born from one dad's refusal to settle for the status quo.
Snakkidz makes chewy, gluten-free, better-for-you snack bars for kids — no dyes, no seed oils, low sugar, and short ingredient lists — and Steve's passion for educating parents is as compelling as the product itself.
* It started with a kindergarten worksheet. When Steve's son came home with a word find sponsored by junk food brands, something clicked. That moment, combined with his manufacturing cousins' vision, sparked a family business built on the belief that kids deserve better — and parents deserve the truth.
* The label lesson every parent needs. Steve breaks down exactly what to look for in a kids' snack: no artificial dyes, low sugar, no seed oils, and as few ingredients as possible. Simple rules that most popular snack brands quietly fail.
* Kids have to love it — or it doesn't matter. Snakkidz went back to the drawing board on early flavors based on real consumer feedback. The result is a line of chewy, non-crumbling bars in flavors like Chunky Monkey, Strawberry, and Chocolate Chip that kids actually ask for again.
* Lead by example, not by lecture. Steve and Ramon share a genuine conversation about how healthy habits in kids start with what parents model at home — from cooking together to reading labels to showing, not telling.
* A family business built on trust. With a manufacturing background on one side of the family and marketing expertise on the other, Snakkidz was built on complementary skills and mutual respect — and that foundation shows in every decision they make.
Join us in listening to this episode for a candid, practical, and genuinely heartfelt conversation about kids' health, nutrition education, and what it really takes to build a better-for-you brand from scratch.
Whether you're a parent looking for a snack you can feel good about or a founder building in the food space — this one is worth your time.
To learn more about Snakkidz, visit: https://snakkidz.com/
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Transcript
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| 0:00.0 | And again, our process is a little different, which gives it its unique thing where it doesn't crumble. So our process, a lot of the main granola bars, what they do is they get huge, huge, huge lines of sheet trays. It takes up a lot of space, and it gets laid out gently, and it goes through a baker, then a knife comes through and chops it up. That's why they kind of crumble a little bit easier. It's not as condensed. |
| 0:21.9 | ours goes through a machine and kind of gets squeezed into a tube and then chopped that way. |
| 0:26.7 | So it gets the degrees get pushed together a little bit more. As I mentioned, same way as our |
| 0:31.4 | competitors, it looks visually smaller because it's condensed and pushed together so there's |
| 0:35.8 | less air. But the huge benefit that we've heard from so many parents is that there's no crumbs. |
| 0:41.2 | When you're eating it, you're not going to get crumbs everywhere. |
| 0:43.8 | You bite it. |
| 0:44.7 | It's still chewy. |
| 0:45.6 | It's great without the mess. |
| 0:46.9 | So we think it's a big benefit. |
| 0:48.4 | And from a weight perspective and nutritional standpoint, it's the exact size of a snack. |
| 0:53.1 | What we usually recommend is pairing it |
| 0:55.6 | with some sort of protein option or another great one we've seen is yogurt. Crumble it into |
| 1:01.1 | yogurts. Kids absolutely love that. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
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