This is the Small Business Report with Gene Marks of the Guardian newspaper UK U.S.

Edition as well as the Philadelphia Inquires, Philadelphia Phillies, Philadelphia Inquire.

After you lose the World Series, it's a different feeling

than winning one.

But Gene and I have talked about this.

I'm a little older, and remember 1964 and when it slips away it

takes some weeks some years and my case gene it's only taken 50 years for me to

get over it so easy. We turn to small business and what's important here

is preparing for what's ahead and that's Small Business Saturday. What is Small Business Saturday and how to prepare for it,

you?

So, John, you know, we're almost, you're a little bit less than a month out.

Small Business Saturday is the day after Black Friday, so it's two days after Thanksgiving.

It was a promotional campaign that started by American Express, she's, I don't know, 10, 12 years ago,

and it's turned into a worldwide phenomenon.

It is an opportunity for you

shoppers and consumers to go out and support their small merchants on Main Street

in their local towns and villages and whatnot and it has turned into be a huge

day for small businesses. The smartest clients I know and the people in my

community that really take way to get a

looking ahead. Small business Saturday can be a really great way to get

traffic into your store or into your business. So you need to be thinking

about it right now, what kind of promotions you're going to be

...