Honestly, most things don't have a ton of downside.

Like, like, the downside that people fear is just so small compared to, like, or maybe, like, there's downside, but the probability is so small that that's going to happen.

Yeah.

And it's like, dude, if it happens, it happens.

But, like, you play percentages.

Yeah, without a doubt.

You made a big pivot right when you

um went to the community model i think it was like a year and a half ago yeah what was that like

because you had like your offers in the way you structured everything and then you went straight

you know everything continuity yeah everything to continuity yeah i mean i was like whoa

what's going on well dude I'm not afraid to like switch at a dime the moment I don't believe that this is viable anymore. Like, I think a lot of people will hold on to the past and be like, oh, well, dude, this is how we used to do things. And like, you know, it's going to come back. It's going to, I'm like, nah, dude, it ain't coming back.

This is like what it is now. Yeah. Yeah, I mean, like for a wealthy investor on the real estate education side, I just made the decision last year in 2024. I go, you know what? Real estate market's tough. People don't have a lot of money. people are kind of fed up with just high ticket things, 10Ks, 25Ks, and, you know, whatever. I'm just going to go straight monthly and see how it goes. And so I started at cheap monthlies. Then I started expanding it and saying, okay, you know, for a thousand a month, you could get coaching, leads, softwares, everything, all included for a thousand a month. And then I said, okay, you want more leads. You want more service. It's 2,500 a month. And so that's exactly what we did. And I mean from in, you know, basically having no recurring revenue, um, by the time I figured it out, we went from like zero to over 700K a month in recurring revenue in like nine months.

Wow.

And, um, but I had to stop doing something that had made tens of millions at that point. And it's like,

it's a risk. You have what I call radical acceptance syndrome, where you can radically accept something quickly and be willing

to pivot fast. And this is why you've been successful, Ryan. When you went to that continuity offer,

everyone in the industry was like, what the hell is he doing? I know it because people called me.

They're like, you saw Ryan just like, post, say, selling this stuff for like $97 now. I'm like, bro, watch that man cook. And then nine months later, you're like, yeah, here's my numbers now. By the way, I'm doing a coaching, you know, a live training where I'll teach you how I did everything. Yeah. And now you see all these other people hopping on that webinar,

learning from you because guess what, they don't have reoccurring revenue inside of their business. No. And I had to solve some of these exact same things myself too, brother, because I used to just sell tax planning and expect you to come back and want a tax plan at that exact same fee and that we're going to have the exact same problems in the following year versus, you know,

establishing the continuity from the onset.

We're going to have the exact same problems in the following year versus, you know,

establishing the continuity from the onset. We're going to be your tax planners every single year. We're just going to charge an upfront fee on the front end and then we're going to go to a monthly

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