What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal, My Daily Audio Diary, made public for the world where every day I will give you the listener and business builder a backstage pass into

building Morning Brew to help you think better in order to build better. Today we are talking about

how little intentional decisions add up very quickly and what that

means in the context of your brand.

Let's hop into it.

So I was doing another CMO series interview earlier today

with Jenny Rooney who runs the CMO network at Forbes.

She's interviewed thousands of CMOs.

We were talking about the value of a

CMO, how much of their job is focused on brand. It was the combination of that

conversation with her with me also just thinking recently about like what are the most important brand touch points at

Morning Brew and how should we be prioritizing them. And so this is something that I

would suggest every, honestly, every business does does especially every startup and it

kind of doesn't matter what function you're in but my view is that everyone should

periodically do an audit of all of the ways that you have a touch point with your customer because those are

brand touch points. Those are saying something about your brand and you should

think about are they communicating what you want them to communicate about your brand to build a better relationship with your customer?

And so I went through this activity. And so what I'm going to do is I'm going to share my audit

of some of what I believe are the most important brand touch points at

Morning Brew, how I would think about prioritizing them and why I think it's so

important for everyone in every business to go through this activity. The first is the obvious one.

Morning Brew's landing page. We drive hundreds of thousands of people every month

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