Microsoft did a survey in 2015, and they discovered that a goldfish has an attention span of 12 seconds,

and a human has an attention span of nine.

Whether it's a Fortune 500 company or a small mom-and-pop business, social media is just one tool in your marketing kit.

But with a number of platforms just exploding, social media has become this amazing power tool.

A business now has more ways to deliver its message, drive business, share important news, and create what's called an

owned audience.

All right, there's no magic wand for what works and what doesn't.

But in this podcast, we have some great advice on how you can harness the power of social media

to market your business and drive sales.

We speak with industry movers and shakers to keep you up to date on everything digital.

You can get new episodes every Wednesday and Friday. And by the end of this podcast, you're going to

have this great understanding of what social media platforms work best for your business, and more

importantly, for your audience. We're going to tell you how to craft your message depending upon

the social media outlet. You're going to learn so much. We're also going to tell you the secrets of

steering internet traffic your way and creating that owned audience. So stay right where you are

because I have to extend a special thank you to our partners in this podcast. They help make it

possible.

Do you remember MySpace and Tom? All right. We all laugh at it now. But when MySpace.com first set foot on the virtual planet, it was one small step for man and a giant leap for social media.

And before long, MySpace was eclipsed by Facebook.

And soon, well, it went the way of dinosaurs.

But in the post-Facebook world, we now have Twitter, Instagram, LinkedIn, Tumblr, YouTube, Snapchat, Pinterest. Oh my gosh.

The list goes on. And if you're overwhelmed as a business owner, don't be. Just relax. Remember,

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