Slumberkins - Entrepreneurship is Like the Last 5 Points of a Game

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 March 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins, started their brand they didn't know what a founder was or how to raise capital but little did they know that their experience as teachers and playing in Division 1 sports was going to prepare them for the tidal wave of success taking them through Shark Tank and beyond.

In Part 1 of this episode, Callie and Kelly discuss How teaching prepared them for entrepreneurship, How Slumberkins was borne out of an Unpaid maternity leave, How resourcefulness and scrappiness played a big part in the early days, How they build community and engagement through social media, Why entrepreneurship is like the last 5 points of a game, How the "we'll just figure it out attitude" was critical to success, Why Slumkins was built between the hours of 9 and 3 pm, Advice for parent starting a brand, How they felt the pressure and stigma of working moms, When they know they have made it, and so much more.

Join us while Ramon Vela interview Callie and Kelly in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Slumberkins visit: https://slumberkins.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Yeah, well, I think that maybe the illusion or the thought that educators might be given a
0:28.3	framework or curriculum is often incorrect. I mean, when I stepped into my classroom,
0:34.5	I, as a first-year teacher, I had no curriculum given to me. I was given standards and
0:39.6	then told, okay, figure it out. And how are you going to engage these students? And so, as a teacher,
0:46.8	you know, you rely heavily on your community of other teachers to share resources and collaborate
0:53.8	and really get your feet under you.
0:56.5	And I think that that benefited us also as going into the world of business and really
1:00.5	plugging ourselves into the creative community here in the Pacific Northwest.
1:06.2	Portland has an amazing entrepreneur scene.
1:09.4	And, you know, we weren't afraid to ask the questions
1:12.3	and admit that we don't know,
1:14.0	that we didn't know what we didn't know
1:15.6	and just be hungry for information
1:18.1	and open to collaboration.
1:22.9	Every day a different brand tells me
1:24.7	that they need to hire a market or ASAP, but they can't find
1:28.5	someone they trust. That's why I refer them to marketer hire. If you're looking for a
1:34.3	marketer who specializes in direct-to-consumer and e-commerce work, such as Facebook or Google
1:39.5	ad specialist, growth marketer, social media maven, or an expert in another marketing role, give
	...

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