Hello and welcome back to Slate Money Travel, the bonus mini-theories from Slate

I'm Felix Salmon of Axios talking all about the business of the travel industry and this week we have

Colin Nagy who is a man of many talents. Colin what's what's like do a quick list

of who you are because he wear many hats and you're quite good at all of them?

Yeah, I run strategy for a ad agency called Fred and Farid and wear Paris, New York, Shanghai, and Los Angeles.

So you travel to all those places?

Yeah, and I also write a hospitality column for Skift and I you know very interested in hospitality guest experience and the

idea that hospitality is a creative act. So we are going to be talking all about exactly that and specifically this is, we're going to

translate this term hospitality which is an industry term, what we are talking about is hotels.

And we are going to talk about what makes a good hotel, why people pay extra to stay in a good hotel,

and what builds loyalty and all manner of other super gnarly interesting things even

the texture of the count in the lobby this is we're gonna get we're gonna get super detailed here with good ghosts

with good ghosts we're gonna talk about ghosts here on slate money travel

talk to me about ghosts

ghosts create the Talk to me about ghosts.

Ghosts create the intangible magic of a place sometimes and it could be a location,

ala, I think chamoniz a place that has good ghosts.

Good ghosts?

It has the ghosts of people trying to do something difficult in terms of mountaineering

or blah blah blah, but when you go to that place, you feel something beyond the space, right?

And then goes in terms of a particular location, you and I were just talking about how you could have the most

magically designed perfect hotel or room but like there are the intangibles that

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