Hello and welcome back to Slate Money Travel, the bonus mini series from Slate Money.

I'm Felix Salmon of Axios talking all about the business of the travel industry.

And this week we have Colin Nagy, who is a man of many talents. Colin, what's like, do a quick

list of who you are, because you wear many hats and you're quite good at all of them.

Yeah, I run strategy for a ad agency called Fred and Fareed

and wear Paris, New York, Shanghai, and Los Angeles.

So you travel to all those places?

Yeah, and I also write a hospitality column for Skift,

and I'm very interested in hospitality guest experience and the idea that

hospitality is a creative act.

So we are going to be talking all about exactly that, and specifically, this is, we're going

to translate this term hospitality, which is an industry term.

What we are talking about is hotels.

And we are going to talk about what makes a good hotel, why people pay extra to stay in a good hotel,

and what builds loyalty and all manner of other super gnarly interesting things, even the texture of the

couch in the lobby. We're going to get, we're going to get super detailed here.

With good ghosts as well.

With good ghosts. We're going to talk about ghosts here on slate money travel. Talk to me

about ghosts. Ghosts create the intangible magic of a place sometimes, and it could be a location a la, I think shamanee is a place that has good ghosts.

Good ghosts?

It has the ghosts of people trying to do something difficult in terms of mountaineering or blah, blah, blah, but when you go to that

place, you feel something beyond the space, right? And then goes in terms of a particular location,

...