4.8 • 1.2K Ratings
🗓️ 25 July 2025
⏱️ 48 minutes
🧾️ Download transcript
On this episode of The Jon Gordon Podcast, I’m joined by my friend and co-author of The Coffee Bean Damon West for a raw and inspiring conversation you don’t want to miss. Damon shares the remarkable journey that took him from a 65-year prison sentence to bestselling books and national speaking stages, revealing the real-life lessons behind his newest book, Six Dimes and a Nickel. We explore the Coffee Bean message that sparked Damon’s transformation, his experiences navigating life on parole, and the principles of resilience, faith, and service that continue to shape his life.
Together, we dive into the power of forgiveness, the importance of paying it forward, and the pivotal moments that led to Damon building a new life and giving back to his family. If you love stories of redemption, practical wisdom, and the kind of mindset shifts that lead to true change, this episode is a must-listen!
Pre-Order his newest book Six Dimes and a Nickel here!
About Damon,
Damon West, M.S. Criminal Justice, is a college professor, internationally known keynote speaker, 3x Wall Street Journal bestselling author and former crime boss in Dallas, who was sentenced to Life in prison for Organized Crime.
USA Today calls him the “modern day Shawshank Redemption and the most in-demand speaker in America.”
At 20 years old, he was a Division 1 starting quarterback at the University of North Texas, when he suffered a career ending injury and turned to hardcore drugs to cope with disappointments of life.
After graduation, he worked in the United States Congress and trained to be a stockbroker for United Bank of Switzerland (UBS).
One day at UBS, he was introduced to methamphetamines; he became instantly hooked—and the lives of so many innocent people would forever be changed by the choices he made in order to feed his insatiable meth habit.
After a fateful discussion during his incarceration with a seasoned convict, Damon had a spiritual awakening. He learned that, like a coffee bean changing with the application of heat and pressure, he was capable of changing the environment around him. Armed with a program of recovery, a renewed faith, and a miraculous second chance at life, Damon emerged from over seven years of prison a changed man.
On parole in Texas until 2073, his story is one of hope, redemption, grit and the resilience of the Human spirit.
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0:00.0 | Welcome to the John Gordon podcast, where we share John's interviews with guests, as well as key strategies and lessons from his keynotes, coaching, and more. |
0:09.0 | We want to encourage you to check out John Gordoncertified.com if you're interested in growing as a leader, coach, speaker, or trainer. |
0:15.6 | When you get certified, you'll be able to teach, coach, and train others on John's most impactful mindset, leadership, |
0:21.1 | and teamwork principles. |
0:22.5 | For more information, visit john gordoncertified.com. |
0:25.4 | That's J-O-N-Gordoncertified.com. |
0:28.5 | Now let's jump into today's episode. |
0:31.4 | Hey, this is John Gordon, and welcome to the John Gordon podcast. |
0:35.8 | Today, my guest is a familiar face and voice. He's my co-author of the coffee bean. |
0:43.2 | Damon West. Damon, how you doing? John, man, it's good to see you, brother. Hey, we didn't just do the coffee bean. We did How to Be a Coffee Bean. We did How to Be a Coffee Bean for kids. Like, no one's ever written three books with you, John. I'm like only one. |
0:54.9 | That's right. |
0:56.4 | They've done three books, how to be a coffee bean, also coffee being for kids. |
1:01.1 | How does it feel when you go around the country knowing that these kids are reading the |
1:06.1 | coffee being for kids book out there that's impacting their lives at such a young age? |
1:10.1 | One of the coolest things in the world, John. |
1:11.7 | Some of these places I go into, when we wrote the coffee bean, you know, you knew it was going |
1:16.4 | to be big. |
1:16.9 | You told me, you said, Damon, look, this is going to be big. |
1:19.3 | In fact, you told me, you said, don't ever change your message. |
1:21.7 | You know, you said, that's what people do wrong sometimes in life. |
1:24.4 | They had this one thing they believe in, right? But then they don't see the results fast enough. And then they changed their message. They changed the thing. And then no one really knows what they, what they're about. And so I kept with it. And, you know, the coffee bean took off like a rocket ship. And I don't know if I'll ever write anything that I'll ever compare to the coffee bean. I mean, you said it would sell a million copies, and you're right. But the coffee bean for kids, John, I go into schools. Some schools buy 5,000 copies of that book. They'll make sure every kid leaves the book. But I hear stories from parents all the time about how that book is really good for telling kids what the world is going to be like. There's going to be tough times, but you do have a choice and all this. And it really goes back to why we wrote it, right? During the pandemic, we're like, hey, kids need to understand this is the changing world. And, John, I think it's one of our best books. My wife thinks it's my best book of all my books. And I've written six books now, John. |
2:18.1 | She loves a coffee even for kids. Yeah. It teaches kids that you have the power inside of you to |
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