Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 June 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business (01:00) Site removes ads and traffic explodes 113% (03:47) Why Sam Sulek's views are falling (04:47) Neil’s business acquisition story (14:04) GPT-4o destroys HOA - how this will affect businesses (17:13) Joe Biden is hiring a meme master for $85k (17:44) The webinar that created a $200M/year business (22:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	I got this this tweet over here from Fairy Kazoni. He said this is interesting to you.
0:06.9	I'm pretty sure it'll be interesting to you. I removed all ads from this site and
0:10.4	organic visibility exploded 113%.
0:14.0	So remember before we talked about the sites that got hit
0:16.5	by the helpful content update, 97% of them had ads on them.
0:19.8	So this guy removed all the ads.
0:21.8	Organic visibility one up.
0:23.4	So his question here is, is this the end of ads monetized websites?
0:27.4	I set up a single variable test a few weeks ago.
0:31.7	Remove all ads from website without doing anything else. No link building, no content change, no tech,
0:36.2	SEO change. Then wait for a few weeks. The initial results are in.
0:40.3	The website experienced a massive boost in positions for all important keywords as seen in the images
0:45.0	Next steps full UI revamp content pruning topical authority sculpting relentless digital PR link building
0:50.8	Just link building this website was once the leading tax calculator website in the UK.
0:56.1	Then the search intelligence miracle happened and I've had to focus on the agency operations.
1:00.0	I've abandoned the site. Now it's time to play with it and see if we can get it back to take the throne.
1:05.2	So in this little thing over here, you can see the graph, Neil, you can see the graph moves up after the ads are removed. I think that's an interesting experiment.
1:14.8	Were the ads adsense? I don't know. I'm curious if they're actually, if sites are getting less
1:20.5	traffic because of its adsense. You can way back machine this one it's income dash tax
1:24.3	co that UK again income dash tax that co dot UK all right so go before March of
1:31.6	2024 so the ads are removed in March of 2024.
1:33.1	So the ads were removed in March of 2024.
	...

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