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Marketing School - Digital Marketing and Online Marketing Tips

96% of sites ranking in top 10 have 1000+ links

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 18 June 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire -- In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links (17:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

You want to talk about the thousand links?

0:02.0

Yeah, so go for it.

0:04.0

You started off because it's really tiny on my screen so I can't even read it.

0:08.0

Are you on your iPad?

0:09.0

I'm on my iPad.

0:10.0

I didn't end up bringing my computer with me when I was traveling.

0:14.0

Oh wow, wow, wow, guys, let me know if this audio is good because I give him crap about his

0:19.9

microphone. So he's on his new microphone. I want to know if it's good audio quality or not. So tweet at us, please. So this guy, Chris Long, so go fish Chris on X. So he says new SU is studied. 96% of websites ranking in the top 10 results have 1,000 plus links

0:35.8

this directly challenges Google's recent links aren't as important claims right this is an interesting data study from Jim Boykin and Jim Boykin internet marketing ninjas

0:45.8

So he analyzed 200 different commercial intent queries and scraped the top 10 results for each one

0:50.3

Then he analyzed how many unique referring domains each one had. He found that

0:54.1

and I'll give the three points here and we can talk about it. Four points actually.

0:57.0

96% of websites had at least 1,000 unique backlinks, okay? 62% of sites in the top 10 had at least 10,000 backlinks.

1:06.6

That's a lot.

1:07.6

And the sites in the study had an average of 42,000 referring domains.

1:11.2

This is H-R-F's data, and the weakest site in the top 10 only had 54 unique back links.

1:17.0

That's kind of crazy to think about, but yeah, I've always been a big believer in links.

1:22.0

They could say it's not important ranking factor and they say it's not a top three ranking factor,

1:29.5

but they don't say it's not a top five ranking factor or top ten ranking factor and based on the

1:34.2

leak document how many factors were there like a thousand four hundred or fourteen

1:37.7

thousand or fourteen hundred fourteen hundred oh no no no no no I think fourteen

1:41.6

thousand either way it was a really big number.

...

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