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Marketing School - Digital Marketing and Online Marketing Tips

8-Figure Bootstrapped Agency Blueprint

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 15 June 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards broader marketing strategies instead of relying solely on SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Campaign Recap Systems and Reporting Metrics (08:04) Exploring the Potential of AI Consulting (14:04) Automating Content Tools and the Need for Differentiation (16:24) Beyond SEO: Embracing Broader Marketing Strategies  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners to help you grow faster.

0:10.1

So if you're the agency space, you are a services business this is applicable to you

0:13.9

it's a little preview of a call it's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group

0:19.5

if you want to learn more about the group you can go to marketing school that I.O slash agency again it's

0:23.9

marketing school the I. Oh, slash agency hope you enjoy the episode. Okay I'm

0:28.1

gonna go with Adam what campaign recap system does everyone use anyone feel

0:32.4

free to jump in here.

0:33.3

Or Adam, if you have a clarifying question for Adam here,

0:36.6

I want to give people a chance too.

0:39.5

You can take it any way you want,

0:41.8

but like, you know know we're using PowerPoint just to recap

0:46.0

things but I know the SEO is probably automatically flowing into some system but I just

0:50.9

love to know maybe for your high touch client reporting

0:54.5

Yeah like so we do a lot of jobs where it's like a three month engagement and it's done or and we have to do recap after each month.

1:04.3

So there's a little bit different from reporting

1:06.6

is like we generally give that to clients real time

1:10.1

as much as possible.

1:11.6

And then like the recap, like here's how your campaign went. You know, we're out there for 60 days doing

1:17.9

X YZ. But just I just love to know what people are using. Like week. I learned about Panda Doc. I'm just seeing if there's something else I should know

1:27.4

Adam I I guess I'm curious from your perspective so your marketing is not digital marketing so what kind of metrics are you

...

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