Sips by - From Linguistics Major to Starting an AI-driven Tea Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 October 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Staci Brinkman, Founder & CEO of Sips by, her original goal was to be a linguist, not an entrepreneur. So how did Staci go from being a linguistics major to starting a millennial brand that helps you discover teas from around the world to utilizing machine learning and artificial intelligence to create a personalized experience for tea drinkers? In short, bringing cutting edge technology to an ancient beverage.

In part 1 of this episode, Staci shares her journey including How she wanted to become the first female president when she was young, Why she refers to herself as a "Grandma Millenial", Why Millenials are driving the growth of tea, Where she got the idea for Sips by, Why Tea is a culinary endeavor, and how choosing the right tea for people is more complex than people think and how she's using AI to make the personalization experience amazing.

Join us while Ramon Vela interviews Staci in Part 1 of this episode and hear him share the inside story of a brand.

For more on Sips by visit: https://www.sipsby.com/

Visit the partners who make this show possible:

Visit our advertiser: https://www.privy.com/cf
Visit our advertiser: https://churnbuster.io/pod
Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. and this is the story of a brand. Hey, thanks very much for joining us today.
0:28.3	This is going to be a fantastic episode.
0:30.8	However, before we begin, I have something kind of serious to talk to you about.
0:34.9	Now, did you know that on average 15% of online credit card payments get declined?
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1:31.6	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
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1:41.3	the story of a brand listeners.
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1:54.3	Again, that's PRivY.com forward slash CF.
	...

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