Luca & Danni - Creating an Emotional Connection w/Customers

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 October 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Part 1 of this feature focused on Fred Maganimi and his family and how he started Luca & Danni. It was emotional and gut-wrenching for some of you. (for me too). Part 2 focuses on why people connect to the brand.

In this episode, Fred shares news about his the Company's new investor, The role of investor vs. Founder, Why a company would invest in Luca & Danni, How to co-create an emotional connection with your customer, How handwritten notes are a great way to learn about the customer, and What is the vision and future for Luca & Danni.

Join us while Ramon Vela interviews Fred in Part 1 of this episode and hear him share the inside story of a brand.

For more on Luca & Danni visit: https://lucadanni.com/

Visit the partners who make this show possible:

Gorgias - Gorgias.link/story

teelaunch - teelaunch.com/story
Retention Science - https://www.retentionscience.com

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you.
0:28.2	Yeah, you.
0:29.8	You work so hard to acquire customers,
0:32.6	but what are you doing to keep them happy?
0:35.9	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built
0:41.4	specifically for e-commerce.
0:43.7	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
0:48.4	and sets up with Shopify and dozens of other apps right out of the box.
0:53.9	So not only can they help you give better, faster, and more accurate resolutions,
0:59.1	they can even help you increase revenues.
1:01.8	So visit gorgias.link forward slash story.
1:06.7	Again, that's gorgias spelled gor-g-g-I-S dot link forward slash story.
1:15.6	And keep in mind, if you sign up, you get your second month for free.
1:20.2	When we were kids, we were promised all sorts of stuff.
1:23.1	Jetpacks in the future, flying cars, unfortunately, we didn't get them.
1:26.7	But we got something much
1:28.0	better, print on demand. With T-launch and print-on-demand, you can start your own online business
1:34.4	with no upfront cost, unlimited variety of products, and no dead stock you can't move. What makes
1:40.3	T-launch different? Well, their production facilities all over the world, their unmatched variety of products, hundreds to choose from,
	...

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