Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. at.

Hey guys, welcome back to the podcast this week.

This is kind of like old home week a little bit.

I have not got to see my friend Tracy Smisky for such a long time. So I am pumped that this podcast episode is working out.

A little backstory, Tracy and I used to live in the same town.

She actually is from the same town that Beth on our team is from.

There's so many different connections.

We used to run around together.

Our kids hung out together. And now since

I've moved, I don't ever get to see you. So we're going to have to catch up offline, but we've got

lots of business to cover today, right? Absolutely. Great to see you. So good to see you. So Tracy

has an incredible banking position in Wisconsin. And something I've always admired about you,

Tracy, is you're just so community minded, you're small business minded, your growth minded,

you're so approachable. And when I think about one of the biggest struggles I see happening

in our industry today in retail is I see that there's such a need for capital,

but so many small business owners don't exactly know how to go about getting it in a safe

and effective and I would say cost effective way. And I'm going to kind of put my like steak in

the sand a little bit. If you're a member of the

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