FTV: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 15 December 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joined me on the podcast at the beginning of Season 3 to talk Strategies for Social Media Success.

In this episode, Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what strategies will help you create a successful social media presence. You won’t want to miss this episode, it’s packed with the most valuable advice from The Hub’s social media queen!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released February 2020.

Resources:

Shannon Gordon: Instagram

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Boutique Summit 2024

Small Business Marketing Handbook

Boutique Hub Black

Hubventory.com

Transcript

Click on a timestamp to play from that location

0:00.0	She's back by popular demand. You guys can't get enough and I completely understand why.
0:07.2	One of the biggest hurdles that we have day to day in business, all of us, is social media.
0:12.2	It's draining. It's exhausting. It takes so much creative power. And when you're busy working in the
0:18.1	business and on the business, as most entrepreneurs do,
0:26.0	it sometimes is a thing that takes the backseat. You're dealing with inventory and financials and staff issues. And sometimes what to post on Instagram on a random Tuesday seems very daunting.
0:31.8	So I am so blessed, you guys, I'm beyond blessed to have this woman as a part of our team at the
0:37.4	boutique hub.
0:38.2	She's my dear friend Shannon Gordon. She is not only on our team at the boutique
0:42.6	but she's a former boutique owner herself. She's been through retail boot camp. She's been
0:46.8	through all the things. So she definitely can talk the talk and walk the walk when it comes
0:51.5	to understanding marketing for your boutique. Every single week inside of the hub, my favorite thing that Shannon does is her post called
0:59.2	Social Sunday.
1:00.5	It posts every single Sunday inside of our main members group and its ideas and content
1:04.9	that you should be leveraging each and every week.
1:07.8	So today we are bringing back one of my favorite podcast episodes with Shannon
1:11.7	to talk about all the strategies for your social media success. This is a previously aired podcast.
1:17.6	You may have heard it. If not, listen to it again or just listen to it again and take notes
1:22.3	because you'll definitely pick up on something new. Shannon is always dropping gems left and right.
1:28.5	So let us know what you think. Let me know what you thought of the podcast. Shoot us a message over at the boutique
1:32.1	hub on Instagram or on my personal Instagram. Let me know what you're doing while you're listening
1:36.2	to this episode. It's A.J. Alderson, I'd love to hear from you. All right. Let's talk about your business, strategy, and the juicy details of what actually works,
1:49.3	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
	...

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