Simple SEO Preparations You Can Make for Black Friday | Ep. #467

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 November 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Optimize your page prior to Black Friday—at least a month or two in advance. Use Black Friday keywords for your titles and tags. Utilize your social links to promote your Black Friday sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:56.0	Hello and welcome to another episode of Marketing School. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about SEO preparations
1:01.0	that you can make for a Black Friday.
1:03.2	So Neil, I actually forgot.
1:04.9	When is Black Friday actually?
1:06.6	Black Friday is the Friday after Thanksgiving.
1:10.2	So Thanksgiving falls on the Thursday.
1:12.4	Black Friday is the next day.
1:14.4	Great.
1:15.4	So what, I mean, you can kick things off first.
	...

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