How to Make The Most of Black Friday Traffic Surges | Ep. #468

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 November 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back 01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales 01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts 02:08 – People get too riled up, so be creative 02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit 02:45 – Ensure your company’s health in the process 03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 0431 – Go to SingleGrain.com/giveaway to get your FREE copy 04:38 – That’s it for today’s episode! 3 Key Points: Retarget people who haven’t made it to their cart and offer them better options. Something that will make people curious will draw them in further. With your sales and discounts, make sure you’re not sacrificing profit. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue, and I'm Neil Patel, and today we're going to talk about how to make the
1:00.0	most of Black Friday traffic surges. So you know you have Black Friday traffic surges.
1:03.0	So you know you have Black Friday kicking off, you're getting a lot of traffic from it,
1:06.3	there's a lot of people buying stuff.
1:07.9	So how do you make the most of it?
1:08.9	I mean, first and foremost, this is simple to do.
1:11.6	I'm assuming you have the Facebook pixels Google
1:14.0	pixels on your website you're retargeting the people that hit these pages but that
1:18.1	do not buy right this is simple you have to have this ideally for any kind of let's assume you're doing e-commerce you have people you're targeting people that abandon right but maybe you might offer them another deal that's sweeter right? Let's say they try to get a Black Friday deal but they abandon.
1:33.6	Well, you're going to tailor your messaging towards them, get them to come back, get them to buy.
1:38.0	That's low-hanging fruit. That's easy for you to get more sales.
	...

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