Simple Marketing Practices That Built a $300,000,000 Business

EntreLeadership

Ramsey Network

Management, Entrepreneurship, Business

4.7 • 4.4K Ratings

🗓️ 23 March 2026

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

If marketing feels overwhelming, you’re not alone. In this episode, you’ll learn simple, practical marketing techniques for small businesses—how to get the word out, stay consistent, and grow through low-cost, high-trust strategies. Next Steps: 📝 Get EntreLeadership's Guide to Marketing and make a plan for marketing your small business: https://ter.li/plqks2 📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us 📚 Learn about the EntreLeadership System™: https://ter.li/system-p 💻 Get EntreLeadership Elite™ for your business: https://ter.li/elite-p ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl 🏢 Attend EntreLeadership Summit: https://ter.li/summit 🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries 📖 Order Dave’s new book, Build a Business You Love: https://ter.li/b4kru2 Listen to More From Ramsey Network: 🪑 Front Row Seat with Ken Coleman 🎙️ The Ramsey Show 💸 The Ramsey Show Highlights 🧠 The Dr. John Delony Show 🍸 Smart Money Happy Hour 💡 The Rachel Cruze Show 💰 George Kamel Ramsey Solutions Privacy Policy Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	From the headquarters of Ramsey Solutions, this is Entree Leadership.
0:09.0	I'm your host Dave Ramsey with over 30 years of experience leading in the trenches right alongside you.
0:15.0	When I first launched Financial Peace University, there was no marketing strategy.
0:19.0	We were selling, we were advertising, and I just kind of put it out
0:23.4	there. And people started talking and one church told another and one couple shared it with
0:27.8	their friends and that word of mouth is really what lit the fire. But nowadays, marketing doesn't
0:33.8	feel that simple. Most business owners I talk to are overwhelmed. They're asking,
0:38.4	where do I even start? On this episode, Entree Leadership's John Falcons is sitting down with Ramsey's
0:44.7	chief marketing officer, our CMO, Jen Sievertson, to walk you through what marketing should look
0:51.7	like in the early stages of your business, where to start, and how to test what works, and ways to get the word out without spending a ton of money.
1:00.3	Let's get into it.
1:02.6	Well, Jen, thanks for being here.
1:04.2	I'm happy to be here.
1:05.5	You've been here 16 years?
1:08.0	Yes.
1:08.7	Seeing a lot of growth.
1:09.7	Yes.
1:10.5	I know one thing that you've done is you've talked to a lot of our audience over the years as Entree leadership events have been here. And a lot of the questions we get are kind of how to get started. Marketing, you know, you're the CMO. This is your world. But for the small business owner, it's so overwhelming. Yes. Where do you suggest they start?
1:29.2	So first of all, I think we should demystify marketing.
1:33.1	It's not rocket science.
1:34.4	Let's do that.
1:35.0	This is not rocket science.
	...

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