Simon Sinek: Leadership is More Than a Title

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.9 • 851 Ratings

🗓️ 5 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Leadership is not about rank or title—it’s a skill that must be learned and continually developed. In this conversation, Will Houghteling is joined by Simon Sinek, renowned leadership expert, bestselling author of Start With Why, and founder of The Optimism Company. Known for his influential TED Talk, “How Great Leaders Inspire Action,” Sinek shares insights on what he’s learned since the publication of Start With Why, and explores the deeper qualities that make someone a leader others genuinely want to follow. What mindsets, habits, and actions distinguish truly effective leaders in today’s world? For more information, visit https://www.franklincovey.com/

Transcript

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0:00.0	Welcome to Franklin Covey on leadership.
0:07.0	I'm Will Hodling, Franklin Covey's head of product, and every week we will unpack the methods,
0:13.0	mistakes, and mindsets that built the world's most credible leaders.
0:17.0	We hope that their hard-earned insights accelerate your journey.
0:20.0	Today's guest is world-renowned leadership expert Simon Sinek.
0:24.6	Simon's TED Talk, How Great Leaders Inspire Action, has been viewed over 80 million times,
0:30.4	and he is the author of multiple best-selling books, including Start with Why, Leader Z last,
0:35.6	and Infinite Games.
0:37.7	Cynic is also the founder of the Optimism Company, where he works with Y, leader Z last, and infinite games. Sinek is also the founder of the optimism company,
0:40.0	where he works with individuals, teams, and organizations
0:42.6	to help them develop the human skills
0:45.3	that will allow them and their organizations to thrive.
0:48.8	Simon Sinek, welcome to On Leadership.
0:50.7	Thanks, sir.
0:51.2	Great to have you.
0:52.0	Thank you very much.
0:53.7	Lovely.
0:54.2	So in 2009, you gave a TEDx talk that really accelerated your career.
1:00.2	It was exceptional talk focusing on the importance of starting with why.
1:03.9	It's now been viewed over 80 million times.
1:06.7	I would love for you to start by sharing the journey that led to that talk. How did you land on that
1:12.1	really important foundational insight of the importance of starting with why?
	...

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