Welcome back or welcome to the single track podcast. I'm your host, Finn Malanson, and in this

episode, I'm joined by Simon Freeman from Like the Wind magazine. We talk about differences in running

culture across the globe, the nuts and bolts of building and maintaining a media brand in the

sport, and conclude the episode with some of his insights into the professional scene in Etienne Kenya.

Simon Freeman, it is a pleasure to have you on the single track podcast.

How are you doing today?

Very well indeed, thank you.

In the Pacific Northwest, which is not my home territory, but enjoying Pacific Northwest

weather.

What are the initial impressions? Have you been there before?

I have, strangely, so I'm just turned 49 years old, pretty ancient, basically.

And my best friend and I at university, we decided to come to the US straight after graduation.

We flew to Vancouver.

We were like 21 years old.

Flew to Vancouver, spent as much time as we could in Whistler before we started running out of money, and then headed south, essentially.

And we did a massive loop, big U-shape, and ended up in New York.

We were travelling for about, nearly three months, I think, maybe more, four months.

And so we've hit all these spots that, so the reason I'm in the Pacific Northwest is that my

wife, who's the co-founder of Light the Wind and I, are coming to the US to sort of try and raise the profile of Like the Wind magazine.

And we've got a tour starting here in Seattle and then we've got loads of dates all around

the US. And we're sort of following in the footsteps of me and my buddy from 30 years ago.

So literally in Seattle on the day that we arrived, we walked past a bar and I looked up and I thought,

...