4.8 • 2.1K Ratings
🗓️ 21 April 2025
⏱️ 56 minutes
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Gregor was elected as the MP for Livingston in Labour's 2024 landslide.
It was a full circle moment for the man who'd been the party's organiser in the 2005 Livingston by-election following the death of Robin Cook.
He went on to work for Blue State Digital, the team who masterminded Obama's 2008 and 2012 campaigns.
This is a masterclass is the art of campaigning from one of Morgan McSweeney's former colleagues.
Plus, why he loves checked shirts so much.
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0:00.0 | Hello and welcome to the political party. |
0:13.9 | Today's guest is Gregor Pointon, the Labour MP for Livingston, elected in Labour's |
0:18.6 | landslide of July 24. |
0:21.7 | And Gregor and I go back a long way. |
0:23.1 | We first met, as we established, early in this interview, |
0:26.8 | working on the Livingston by-election when Robin Cook died. |
0:30.2 | And we've kept in touch ever since, |
0:32.8 | and he's a very likable bloke and a very gifted politician and someone who really understands |
0:39.8 | the nuts and bolts of politics. |
0:42.0 | He was a really talented organiser, very popular for reasons. |
0:46.3 | You've come to understand during the interviews, fantastic company. |
0:51.2 | But he started out as an organiser, worked his way up to head office, then |
0:54.1 | went to work in digital organizing for Blue State Digital, who masterminded Obama's crowdfunding |
1:00.7 | campaign. So he has had experience of organizing and effectively dealing with the electorate |
1:06.9 | and understanding how to motivate people. So he's got various different perspectives on this. |
1:11.0 | He's always continued to learn about that sort of thing. So he's a fascinating person to talk to. |
1:15.4 | And it's just interesting to talk to someone that you know. How often do you interview someone |
1:19.3 | that you've known for a while? Because you would ask them things as an interview. You would never ask |
1:24.2 | them when you see them socially. So I'll find out a whole |
1:28.6 | load of stuff about Greg that I didn't know, but he's such an impressive guy, so reasonable |
1:34.0 | and rooted as I think a lot of people who have that political experience are, and that specific |
1:39.5 | experience of election organising. And we talk about the fact that the head of number 10 is a former organizer. |
... |
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