Show 232 - Frank Luntz
Matt Forde's Political Party
The Political Party
4.7 • 2.2K Ratings
🗓️ 21 June 2021
⏱️ 41 minutes
🧾️ Download transcript
Summary
Frank Luntz is one of the most sought-after political consultants on the planet and has been indispensable to the Republican Party. In this insight-crammed interview he reveals the talent of his old boss Newt Gingrich and explains how the best formula for connecting with the public. He also delivers a humble reappraisal of Mitt Romney and answers the big question: what happens next for Donald Trump and how much influence does he have over what the Republican do next?
Follow Frank on Twitter: @FrankLuntz
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Transcript
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| 0:00.0 | Hello and welcome to the political party. Today's guest is Frank Luntz, the Republican |
| 0:14.2 | pollster and strategist, the man who invented the worm, not the mollusk, the polling instruments |
| 0:21.6 | where in a focus group you give people a dial in their hand and they watch a political |
| 0:26.1 | speech or an event and they turn the dial up if they like what the person is saying and |
| 0:29.1 | down and this gives on the screen a visual worm. I remember the first time I saw it way but I |
| 0:35.5 | mean I'm not even sure the show is called the Daily Politics then. Whatever that Daily Politics |
| 0:40.2 | show that was on 15 years ago I was just absolutely transfixed by the guy and of course he is |
| 0:45.4 | advised some of the most powerful people in the world, various presidents, various leading Republicans |
| 0:51.0 | and he gives the benefit of that experience in some phenomenal gems of insight just at the start |
| 0:56.7 | of this podcast. You should know this. In case you hear any funny noises in the background by which |
| 1:02.0 | I mean drilling and hammering and things like that. My neighbour's next door having worked on |
| 1:06.1 | and I keep trying a time when I record this introduction and after a big flurry of activity in |
| 1:12.0 | the out that I'll be able to just record it without any noises. So if you do hear that apologies |
| 1:18.4 | join the interview with Frank there was none of that because I recorded that the other day so |
| 1:21.7 | it's only for these bits but just in case you know wherever you are if this is an immersive |
| 1:27.2 | audio extension may believe that someone is trying to tunnel through your walls that is not happening |
| 1:31.8 | and you may think why has he recorded it and left it in it's because it's basically impossible |
| 1:35.6 | to record at any time of the day when this isn't happening. So, equally if you haven't heard it |
| 1:39.2 | you think well what's all the fuss is about? Well this is the essence of political communication |
| 1:43.3 | then isn't it? What a seamless link in today's conversation. Before we come onto that don't |
| 1:47.6 | forget you can email the show politicalpartypodcast at gmail.com with either strange places you've |
| 1:52.9 | seen politicians or awkward encounters particularly if you've embarrassed yourself in front of them |
... |
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