Should You Take Every Press Appearance?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Whether or not you should take every single press appearance. [00:05] Various forms of press appearances. [00:14] Why we no longer take every press appearance we’re offered. [00:54] Qualifying questions to ask prior to accepting a press appearance offers. [02:36] Why it’s important to have criteria for selecting press appearances. [03:20] Why it’s often better to say, “No”. [03:53] Where to direct your focus, instead. [04:32] A story from Amazon to demonstrate the fruits of focus. [05:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we're going to talk about if you should take every single press appearance.
0:05.2	Press means it could be getting interviewed onto a publication or it can be going to speak at a conference
0:11.6	in, let's say, India or something like that?
0:14.7	I used to take every single press appearance.
0:17.8	I had kids, then I stopped.
0:20.2	And what I found out is whether it's press appearances,
0:23.6	podcast, opportunity, speaking appearances,
0:27.0	most just don't drive a ROI.
0:29.2	They're good for branding, but you need branding
0:31.3	with the right type of audience.
0:32.7	It's not about how many followers you get or have visitors you have.
0:35.8	It's about getting in front of the right type of companies or audience that would be your
0:41.9	ideal buyers.
0:43.1	And what I found is it's actually better to say no.
0:45.8	When you say no, you tend to have more energy
0:48.8	to focus on the right stuff, which just
0:51.0	gets you much more traffic in the long run.
0:53.0	Yep, so I've learned over the year, so I used to adopt the Neo philosophy on Take Everything,
0:58.0	but I've learned over the years that just to ask a couple of qualifying questions whenever I'm asked.
1:02.8	And by the way, like I'm obviously very gracious or grateful
1:06.0	when people are asking because it's an honor to be asked.
1:09.2	It means that you are, at least you're doing something of value
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.