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Marketing School - Digital Marketing and Online Marketing Tips

Reaction to LinkedIn's Latest Features

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 May 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our thoughts on LinkedIn’s new features. [00:11] LinkedIn’s latest feature explained; what this means for the recruitment process. [01:12] How LinkedIn’s collaborative articles work. [01:47] The benefit of Instagram’s reel collaboration feature. [02:33] A list of LinkedIn’s new features. [03:19] Why these new features are being introduced? [03:30] How best to leverage LinkedIn’s new features. [04:15] We challenge you to post to LinkedIn daily for 30 days.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, so we are going to talk about some of LinkedIn's new features and we are going to give you some thoughts on it in addition to just trying to get you ahead of the curve.

0:11.0

So first things first, I don't know if you know this, Neil, but this is something

0:15.5

that's maybe released last week, but let's say I go and visit the single grain company

0:19.8

page, so that's the agency I have and you can actually indicate if you are working somewhere that you're interested in working at single grain and the recruiters from that company can actually see that you're interested and they can reach out to you.

0:31.0

So if you have a good amount of interest or volume

0:34.2

where you have good enough brand,

0:35.8

you will have people that are going to be reaching out to you.

0:38.4

And I think that's really interesting.

0:39.9

Yeah, what's really cool about this,

0:41.2

it'll help you recruit talent faster and

0:43.9

and less work so it's just like right now the way most people end up recruiting

0:48.4

is they either post job postings or they just mainly reach out to a lot of different people.

0:54.0

But what's cool about LinkedIn's latest feature is you can end up seeing who's interested in your company

1:00.0

and if they're interested in working with you, you can start reaching back out to them

1:04.8

and you should have a much higher closed ratio and your recruiting process should be more efficient

1:09.3

and you should save quite a bit of time.

1:11.3

Yep.

1:12.3

Just a couple more things to add here.

1:14.0

So collaborative articles.

1:15.0

So for example, Neil and I doing this podcast is very much a collaboration.

1:18.6

And so in March they dropped a new feature called Collaborative Articles, meaning that LinkedIn can basically,

1:25.0

their editorial team can collaborate with like an AI, and then they'll call like an AI conversation

...

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