Welcome back to the Jasmine Star Show, a place where we talk about business.

And today we are going to answer a question I have gotten often since I have started this podcast which is is starting a

podcast the best move for my business. Okay I should probably back up a little bit and

explain why I started my podcast and the easiest answer here is just

that I realized I was consuming more podcast than I was any other type of content. Now if we go back to 2019 I still you know I'm a

consumer of social media I'm a consumer of media but what I started realizing

was I preferred long-form content via audio because it allowed me to consume

while doing other things like making dinner, doing my makeup, driving in the car, and I started realizing that if that was how I was

consuming content, other people might want to consume it the same way.

That was like the deep thinking in how I started my podcast but looking back at it I

wish it could have been a lot more strategic and that's what I want to share with you

today. So before we even move forward I want you to just to straight out tell you

believe it or not the answer of whether or not you should start a podcast it might not be right now is that surprising I mean so how do you know when it's the time to start a podcast. I'm going to fill you in on the

questions and the framework that go into directly into deciding if making a

podcast makes sense for your business. But back in 2019 when I go back to

this, I was really intimidated with the idea of starting a

podcast because I literally knew nothing but we have the internet and I just

started dabbling I sort of researching I started looking at what I might need and how I might be able to do it and so myself and another team member I said I have this idea for a passion project and I call it a passion project

because in addition to creating all different types of media I wanted to make sure

that this podcast felt like a creative space for me what I didn't realize had been happening and still happens to this day

is that when we create videos, it's very strategic.

There's a lot of time and effort that go into it,

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