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The Jasmine Star Show

Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know with Denise Lambertson

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.9 • 2.8K Ratings

🗓️ 9 November 2023

⏱️ 42 minutes

🧾️ Download transcript

Summary

Can you imagine Beyoncé wanting to be a part of your marketing campaign? (Yes, THAT Beyoncé!) This actually happened to a client of Denise Lamberstson (aka the “Godmother of Influencer Marketing” and founder of the LMS Agency and Constellation Capital). But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands. Today, she uses the knowledge she gained to help brands find th...

Transcript

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0:00.0

Welcome back to the Jasmine Star Show. I have been patiently and

0:17.4

impatiently creeping on our guests today. Denise is an influencer marketing

0:21.5

expert focusing on startup consumer products.

0:24.0

I know a lot of fancy words strung together.

0:26.3

She's also an investor and a managing partner in a venture capital firm.

0:29.7

But let me tell you why I have been so intrigued with her journey, her brilliance, and the way that she is connecting the dots, which is what we all do here on the Jasmine Star show, is she has been called the Godmother of Influencer Marketing. And out of college, she worked worked with Madonna which inadvertently taught her

0:43.4

how to build a brand pivot leverage creativity I mean y'all we do this on the regular

0:48.1

but she also went on tour with Madonna she's learning and had learned back then what makes brand partnerships work and what works for creative campaigns.

0:56.8

She also then thereafter started freelancing with brands and ended up with a foundation of how she built her own business and she is

1:05.4

self-proclaimed constantly resourceful when people say no. Ladies and

1:10.0

gentlemen welcome Denise Limbertson to the Jasmine Star Show.

1:13.0

Denise, I'm so happy you're here.

1:15.0

Oh my gosh, I'm so happy to be here.

1:17.0

And thank you.

1:18.0

You really did do your homework.

1:19.0

That was one of the most thorough intros I've ever been given.

1:22.0

So I really appreciate that thank you.

1:24.0

Thank you and so what I want people to do is I want people to go back and

1:28.0

listen to the other podcast interviews that you've done you really broke down a lot of

1:31.7

the extensive work that you did with

1:33.2

Madonna early on so instead of kind of like repeating that like everybody's

1:36.9

origin story is great but I think that that is just like a small tiny microcosm I

...

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