Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast, you're going

to learn exactly how to become what we here call the optimized CEO of your business. And that

means you are optimizing your sales and marketing, your time, and your mindset so that you can

have more freedom, a bigger bigger impact and make more money.

So grab a coffee, open up your favorite notes app.

This is the art of online business podcast.

A couple weeks ago here on the podcast, I talked about why launching is doing you and your

potential customers more harm than good.

And I've gotten quite a bit of feedback on that episode, which is a good thing.

Well, today, I want to talk a little bit about launching, but from the perspective of a question

that recently came up in our accelerator program from one of the members.

Now, this person is following exactly what I talked about in that episode.

By the way, if you've not yet listened to that episode, it's two weeks ago.

It is October 15th.

That episode is called Why Launching is doing you and Your Potential Customers More Harm Than Good.

Well, this member here does Evergreen in addition to live launching. And what they were asking

about is, I'll just read this question here. I'm planning an upcoming launch and I'm looking to get

some feedback and direction

on how I can change my quote unquote usual launch formula

...