Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric Sue.

All right, so today we are going to talk about if you should self-publish your book or go, Trude.

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So let me explain the two definitions first, and I'm going to actually turn it over to Neil first,

because he went traditional. But you have a couple of different options when it comes to publishing

a book. So traditional would be like, you can go with a big publisher, Simon and Schuster,

you can go with Penguin, you can go with Wiley. There's a lot of these big publishing companies out

there. They might give you an advance, and you have to work with their team, and you work with

their team on the cover, and also a lot of other elements around the book. And Neil can kind of

speak to the nuances around that. Now, self-publishing is a scenario where you can basically anybody

can self-publish nowadays, and actually Amazon, they acquired a company quite a while ago

that lets you self-publish a book. And generally, you have a lot more control over it,

but the quality of the book in general, because you're doing everything on your own,

it's kind of, you don't have the resources of a large publisher as an example,

you're going to find that a lot of self-published books are kind of just thrown out there,

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