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Marketing School - Digital Marketing and Online Marketing Tips

Ask Yourself This Before You Post on Social Media #1678

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 17 March 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

Ask Yourself This Before You Post on Social Media In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media. [00:30] Would you re-share this piece of content if someone else shared it? [01:47] Algorithms show your content less if it tends to get low engagement. [02:08] Aim for content that is informative, concise, and to the point. [02:48] Why Eric loves Warren Buffet’s annual letters. [03:13] Don’t push out content that is mediocre. [03:40] That’s it for today! [03:37] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to marketing school, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:12.0

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue.

0:20.0

All right, so today we are going to talk about asking yourself this one thing before.

0:26.0

All right, guys, before we start, we got a special message from our sponsor.

0:31.0

If you want to rank higher on Google, you got to look at your paid speed time.

0:35.0

The faster your website loads, the better off you are.

0:38.0

With Google's Corvital update, that makes it super, super important to optimize your site for low time.

0:44.0

And one easy way to do it is use the host that Eric and I use dream host.

0:49.0

So just go to dream host or Google it, find it, check it out.

0:53.0

And it's a great way to improve your low time.

0:56.0

Or you post to social media. So what is that one thing, Neil?

1:00.0

The one thing is, is would you want to share this content?

1:05.0

And the reason I would always ask yourself that, like genuinely, if you saw this from other people, would you actually share it?

1:12.0

And you may think of that as a silly question to ask yourself.

1:15.0

But what you'll find out is, a lot of the stuff you see, you wouldn't really share it.

1:19.0

And if you have that same lens when you're creating your content, you're going to get way more shareable.

1:26.0

Most people find out when they ask themselves this.

1:28.0

And I used to be a big, you know, a negative Nancy when I used to come to asking myself this.

1:33.0

And I would be like, yeah, who wouldn't want to share this that helps with marketing or generating more traffic or ranking higher on Google?

1:39.0

It's resourceful, step by step.

1:41.0

But then when I really started asking myself what I share this, this was someone else's content,

1:46.0

a lot of times I ended up saying no, it's too began or related or no, it's too basic or it's too tutorial based.

...

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