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The Art of Online Business

Should You Run Ads for Your Course Launch? A $66,907 Case Study

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 22 December 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! ‍‍ ‍‍ Everyone asks the same question: “Should I run ads for my course launch, or will I just ...

Transcript

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0:00.0

Hey, course creator friend, have you ever wondered how you would know if you're ready for meta ads after having one or two successful launches of your course?

0:10.5

Because if you have, Megan Yelaney is right here with me in the studio and she just had two successful launches that grossed $166,000 for her distinctive edge framework.

0:25.6

She hasn't started running Facebook and Instagram ads yet, and we're here to look at her

0:30.6

launch numbers.

0:31.9

She's already decided that running ads is the next step, but we're going to break down

0:36.2

what signals are showing from the

0:38.5

launches that it is time to run Facebook ads to borrow a very overused cliche, add Facebook and

0:45.8

Instagram ads fire or fuel to a fire that is already burning. Welcome, Megan. Thank you. Thank you so much for having me. I'm really excited to

0:56.2

talk about this and just kind of continue the momentum we had when you were on mine. So I'm really

1:01.1

pumped to be here. Yay. And I was on your podcast. I was the fun time. I can't wait to dive in more

1:06.5

into the episode and also sprinkle it with just the stuff that's going on in our personal lives. Like you and me get along so long. So well. I agree. I'm excited. Me too. Let's read your bio. Megan Yelani. Am I saying that right? I always feel like I'm not. No, it's perfect. Most people don't. So I'm very impressed. It's like Delaney with a Y. That's what I always tell people.

1:28.1

Oh, okay. Delaney with a Yelie. So Megan Yelani, you're a business strategist who has helped over

1:33.5

1,000 coaches grow their brands by getting crystal clear on what makes them actually different and

1:39.9

using that to create demand. And then with your distinctive edge framework, congratulations on that

1:46.0

launch, or those two launches, by the way. With that framework, clients go from struggling to

1:51.9

standing out to get consistent sales to finally being clear on how to fully manage themselves

1:57.9

and talk about what they do and getting hired because of it.

2:02.4

So some have hit 10K months for the first time and others have had multi-six or even

2:09.2

multi-million dollar businesses.

2:11.6

You're a twin mom to Aidan and Kevin and a fur mom to a mini golden doodle Luna, a musical theater junkie, and an avid

2:21.1

fantasy smut reader. I am blushing just reading those last three words, but you can't tell

2:27.0

because of my marvelous complexion. Welcome, welcome back. Oh, that's amazing. I love that. That was so

...

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