Should You Run Ads for Your Course Launch? A $66,907 Case Study
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 22 December 2025
⏱️ 66 minutes
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| 0:00.0 | Hey, course creator friend, have you ever wondered how you would know if you're ready for meta ads after having one or two successful launches of your course? |
| 0:10.5 | Because if you have, Megan Yelaney is right here with me in the studio and she just had two successful launches that grossed $166,000 for her distinctive edge framework. |
| 0:25.6 | She hasn't started running Facebook and Instagram ads yet, and we're here to look at her |
| 0:30.6 | launch numbers. |
| 0:31.9 | She's already decided that running ads is the next step, but we're going to break down |
| 0:36.2 | what signals are showing from the |
| 0:38.5 | launches that it is time to run Facebook ads to borrow a very overused cliche, add Facebook and |
| 0:45.8 | Instagram ads fire or fuel to a fire that is already burning. Welcome, Megan. Thank you. Thank you so much for having me. I'm really excited to |
| 0:56.2 | talk about this and just kind of continue the momentum we had when you were on mine. So I'm really |
| 1:01.1 | pumped to be here. Yay. And I was on your podcast. I was the fun time. I can't wait to dive in more |
| 1:06.5 | into the episode and also sprinkle it with just the stuff that's going on in our personal lives. Like you and me get along so long. So well. I agree. I'm excited. Me too. Let's read your bio. Megan Yelani. Am I saying that right? I always feel like I'm not. No, it's perfect. Most people don't. So I'm very impressed. It's like Delaney with a Y. That's what I always tell people. |
| 1:28.1 | Oh, okay. Delaney with a Yelie. So Megan Yelani, you're a business strategist who has helped over |
| 1:33.5 | 1,000 coaches grow their brands by getting crystal clear on what makes them actually different and |
| 1:39.9 | using that to create demand. And then with your distinctive edge framework, congratulations on that |
| 1:46.0 | launch, or those two launches, by the way. With that framework, clients go from struggling to |
| 1:51.9 | standing out to get consistent sales to finally being clear on how to fully manage themselves |
| 1:57.9 | and talk about what they do and getting hired because of it. |
| 2:02.4 | So some have hit 10K months for the first time and others have had multi-six or even |
| 2:09.2 | multi-million dollar businesses. |
| 2:11.6 | You're a twin mom to Aidan and Kevin and a fur mom to a mini golden doodle Luna, a musical theater junkie, and an avid |
| 2:21.1 | fantasy smut reader. I am blushing just reading those last three words, but you can't tell |
| 2:27.0 | because of my marvelous complexion. Welcome, welcome back. Oh, that's amazing. I love that. That was so |
... |
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