Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 November 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them! Time Stamped Show Notes: 00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school 00:46 – #1 When you first launch a podcast, you won’t get too much traction 01:17 – As you do it more and more, people start to listen 01:52 – No huge ‘bang for your buck’ on the first 100 episodes 02:06 – #2 Great feedback but with couple of negative ones 03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well 03:41 – You have to have an audience to push it through 04:02 – #4 Consistency takes a lot of work 05:15 – #5 Blog audience helps the success of this podcast 06:03 – It’s not easy to get a lot of downloads and listens 06:22 – #6 Podcasting is just like blogging 07:11 – #7 Time buys you listens and traffic 08:24 – Google Tomasz Tunguz or Compounding effects of content marketing 08:58 – Having a picture on your podcast helps 09:27 – That’s it for today’s episode! 3 Key Points: The first 100 episodes didn’t come easy. Podcasting is much like blogging in terms of traffic and views/listens. Have a plan for your podcast, without one, you are doomed to fail. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to yet another edition of Marketing School.
0:55.0	This one's really special because we're going to be talking about
0:58.0	the biggest lessons we learned from doing over 100 episodes of Marketing School. I'm Eric Sue and I'm Neil Battelle and let's go ahead and jump right into it. So Neil what do you think is the first lesson from doing over 100 episodes? It's been so fast. Yeah, it's been fast. We do ours daily and the big thing that I've learned from this is when you first launch a podcast, at least for us, we didn't get too much traction.
1:22.8	As then we got the views, I think Lipson is really off
1:26.0	with their tracking, right?
1:27.1	I think we get around 250,000 listens a month
1:29.8	at this point, which isn't too bad.
1:32.4	But there's no way we actually get 250,000 listens.
1:35.8	If someone tweets about it and clicks the link to listen it counts it as a view
1:39.8	when in real reality it wasn't a view. But the biggest thing that I learned is as we're doing it more
1:45.8	and more, people are starting to notice the episodes, the podcast, and they're starting to talk about it
	...

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