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Marketing School - Digital Marketing and Online Marketing Tips

Should You Rely on Google Search Console Data? | Ep. #447

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 21 October 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic 01:05 – Google Search Console doesn’t update their information as often 01:23 – Google Search Console is still helpful 01:50 – Make sure to still cross-reference with other tools 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:43 – That’s it for today’s episode! 3 Key Points: Google Search Console’s data won’t always match that of Google Analytics’. Google Search Console is usually a week behind in updating information. Don’t rely on Google Search Console alone, cross-reference with other tools. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of Marketing School. I'm Eric Sue, and I'm Neil Patel.

0:58.0

And today we are going to talk about if you should rely on Google Search

1:02.3

Console Data.

1:03.2

So Neil, what are your thoughts around this?

1:05.0

It's funny, I've noticed that my Google Search

1:07.2

Council Data doesn't always match up with analytics.

1:09.8

Technically, for every website that I have access to,

1:11.9

I've never seen it match up with

1:13.1

Google Analytics. It's either under quite a bit or over. The other thing that I've

1:17.8

noticed is Google Analytics removes a lot of bot traffic.

1:23.2

Google search console on the other hand picks up a lot more

...

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