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Marketing School - Digital Marketing and Online Marketing Tips

7 Types of Marketing that Are Long-term Plays | Ep. #448

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 October 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective 00:55 – Second is podcasting which takes over a year 01:14 – Third is link building which shows its effectivity in at least 6-12 months 01:57 – Fourth is campaigns related to your branding or is press-related 02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get 02:50 – Some people are uploading multiple videos every day 03:04 – Sixth is influencer marketing 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time 04:00 – Be patient; marketing doesn’t just work at the snap of a finger 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode! 3 Key Points: Focus on your content marketing—this is a play for long-term success. There is no overnight success in marketing. Be patient, most marketing efforts require time before you see a change in your conversions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time.

0:51.6

Welcome to another episode of Marketing School.

0:56.0

I'm Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we are going to talk about seven types of marketing that are long-term plays.

1:02.0

I'm going to steal this one before Neil does. Content Marketing. seven types of marketing that are long-term plays.

1:02.6

I'm gonna steal this one before Neil does.

1:04.2

Content marketing, number one, long-term play by far.

1:07.5

It's gonna take you 12 to 18 months

1:09.4

to really see something happen.

1:10.9

And in my case, with the the Growth Everywhere podcast it took me two

1:13.7

and a half to three years to start to see any kind of traction at all so if you're

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