Should You Pay to Promote Your Content? #1624

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 18 January 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If You Should Pay To Promote Your Content In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Pay To Promote Your Content [00:28] You might not get the best organic reach, so is paying worth it? [01:11] The ratio between what to spend on content creation versus promotion. [01:45] Reasons why it is a good idea to pay to promote your content. [02:16] How paid content ends up boosting organic reach too. [02:37] Reach is the key in a content business, so you have to pay to play. [03:10] Leveraging the reach you have from paid promotions. [03:28] That is it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dreamhost or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	All right, so today we are going to talk about if you should pay to promote your content.
0:55.5	So what do we mean by that, Neil?
0:57.2	You write blog post, you write content.
0:59.4	The real question is, and sometimes the content is video-based or audio-based. The real question is, is you may not get that many views, you may not get that many listens or watches.
1:09.0	So you pay some money with some ads and boost it?
1:12.0	Yeah, you know what's interesting? I got this tip from Clubhouse and I think it's, well I'll share it later, but I think social reach, I don't think I know social reach is continuing to get lower and lower.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.