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Marketing School - Digital Marketing and Online Marketing Tips

Should You Outsource Your Marketing In Today's Climate? #1948

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 17 December 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate? [00:25] Why small businesses should outsource their marketing. [01:39] Why larger companies should have marketing employees. [02:01] When to use marketing agencies if you’re a larger company. [03:44] That’s it for today! [03:49] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right, guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:49.4

Today, we are going to talk about if you should outsource your marketing in today's climate.

0:56.0

It depends on your business size.

0:58.1

The way Eric and I look at it or the way I look at it is, if you're a small business,

1:03.8

you should outsource your marketing.

1:05.8

And here's why.

1:06.9

In today's climate, employees are more expensive than they ever were before.

1:11.9

It's ridiculous on the shortage of talent that is out there and how people are just paying

1:16.9

more and more for people.

1:18.7

So if you're a small business, hiring someone full time to do your SEO, hiring someone

1:23.0

full time for social media marketing, hiring someone full time again to manage your paid

...

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