Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Hey, marketing school listeners, this is an excerpt from the growth accelerator Miami

that we did in 2021.

And we've talked about these events over and over.

And we thought we'd give you a little preview to get a sense of what it actually looks

like.

So check it out.

So first up on the retention side, just fundamentally understanding where the heck does

good retention come from is really, really important.

So for some of you, this might be a little pedantic, but just to make sure we're all on the

same page, the way to measure retention, either net revenue retention, which is typically

a measure of not only how long those customers stick around, but also those customers spending

...