Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about if you should niche down your agency.

So we actually believe or not there's a lot of agency owners that listen to this podcast.

So this can tie into the context of if you have a

services business too. And I think to an extent when you think about products,

nitching down does help quite a bit. I remember I had someone on the Growth

Everywhere podcast, we're now called Loveling Up, a company Company called Kahuna and when they started nitching down and focusing on a very specific niche,

like the company was tanking and after the niche down they started skyrocketing.

...