Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about how you can build a company your customers want to be a part of.

So even if you're just starting out right now, I think it's good for you to know what it takes to build a business for the long term. And Neel's done a lot of businesses. I've got a couple of businesses. I think you know we just want to come share our experiences in terms of well what we've learned in the past and some of the mistakes that we made so Neil you go first

Most people think about when you think about creating a company that people want to be a part of,

would you agree that most people think of it from a culture standpoint?

Yeah, totally. And they think about a culture standpoint because they're looking from a recruiting aspect, right? If you have amazing people, if you have amazing culture, you'll have amazing people. But the problem with that is amazing culture doesn't necessarily mean potential customers or other people that you don't know

who would be giving you money, want to be part of your company, want to pay you, want to be a client,

want to buy your products. I think it really comes down to

...