Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 October 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers? 00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution 02:23 – Get people that tie-in with your core values 02:27 – Eric looks for people who are growth-oriented and hungry for achievement 03:01 – There are people who can stay with your company for a long time 03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy 03:58 – That’s it for today’s episode! 3 Key Points: If your company is just starting, it’s much more practical to hire junior marketers. Make sure you hire marketers who share your core values. Marketers should be hungry for achievement, growth-oriented, and able to execute well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pto and today we are going to talk about if you should be hiring
1:00.6	senior marketers or junior marketers and I'm just going to start this off by saying it depends so basically I mean okay if you're starting out let's say well you're starting out as a company and then you are basically you're in startup mode right you might not necessarily be looking for mr or mrs.
1:18.4	VP of marketing out the gate because these people are used to having a team under them and they're used to delegating and they're
1:23.2	used to grow more mature businesses. They're used to a lot more resources and they're going to cost you a lot more money.
1:28.6	So if you're starting out, maybe it makes sense if you're not doing that much revenue to hire a junior marketer maybe
1:33.5	intern that has you know that fits your core values of kind of what you're looking for you
1:37.5	groom them up and these are going to be some of your best people I actually
1:40.4	remember listening to a podcast with on Noah Kagan's podcast a couple days ago and you know the guy who's interviewing
1:47.3	Really smart you know he was just talking about why he doesn't hire a players right you know he's hiring people that are kind of younger, willing to learn, and people
1:54.8	that have the right attitude. These are the right people that can be grown into, you know, the really
1:58.5	kind of senior A players that everybody looks for, right? So I thought that was an interesting point. I don't necessarily
	...

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