Should you count your steps?

Welcome to Walking is Fitness.

This is a podcast of action, providing a little extra motivation to help you keep that fitness promise you made to yourself.

Hi, I'm Dave. I've been walking for fitness since 2013, averaging about 21,000 steps a day.

I'm walking right now and would love to have you join me for the next 10 minutes.

In my back pocket is an umbrella.

Just before I left the house, checked my weather app, indicated that rain may form in the next 20 minutes. And the skies right now are mostly cloudy and

they look a little threatening.

Anyhow, just in case my weather app is correct this time,

I've got the umbrella in my back pocket.

For many years, I work in radio,

and for many years, we did not subscribe to the ratings.

We didn't get the ratings, the measurement of how large our audience is.

A couple of reasons.

One, we really never thought it was important. And two,

even if we did, you didn't get that stuff free. It cost and was not cheap. And so for years,

probably the first 20 years I worked there.

We had no access to the ratings, never saw them.

We were mindful that they were out there, but we didn't know what they were.

Then we hired a consultant to come in and help us improve the sound of the radio station.

And one of the first things he recommended was, ah, you need to subscribe to the ratings.

And there was some pushback, but he described why that was important, and so we did.

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