Short #58 - A Fair Price
HVAC School - For Techs, By Techs
Bryan Orr
4.9 • 1K Ratings
🗓️ 11 June 2019
⏱️ 22 minutes
🧾️ Download transcript
Summary
In this short podcast episode, Bryan covers pricing for HVAC/R parts and services; he explains how to come up with a fair price.
To be able to price fairly, we need to understand what value and sacrifice look like. In the HVAC industry, we value hard work and growth in a way that some other people don't. We provide parts and labor and sell those in the free market, so we can control how much we charge for those.
The price of a part means NOTHING in the industry. Instead, we primarily set prices based on labor, which is much more value-based. The customer has the right to accept or decline the service based on the price, and some customers WILL decline the service based on price. In the end, the customers can choose to agree or disagree with your opinion of value.
Some people will object to the idea that customers know what a price is truly worth. However, Bryan is of the school of thought that almost no price is "unfair." As long as the customers have different companies to choose from, they have the right to shop around and pick a price that works for them. It is not the responsibility of the company to reduce its prices to attract customers. Remember, you need to think about pricing in terms of value and honesty; customers who also value your work will pay for it. If your services are superior, there is nothing wrong with keeping your prices high to reflect the value of your work.
Bryan also covers:
- Learning about economics
- Supply and demand vs. price gouging
- Reinvesting in the business
- Sales vs. technical excellence
- Markup vs. gross margin
Learn more about Refrigeration Technologies HERE.
If you have an iPhone, subscribe to the podcast HERE, and if you have an Android phone, subscribe HERE.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, this is the HVAC School Podcast, this is a short episode and you may think to yourself |
| 0:07.7 | that this is not going to be a technical episode. |
| 0:11.5 | And you would be right, it's not a technical episode, but it's also not a business episode. And you would be right, it's not a technical episode, but it's also not a business |
| 0:14.5 | episode. Not really. It's a humankind episode and we're talking about pricing and pricing fairly or |
| 0:20.8 | pricing correctly or giving the right price. |
| 0:24.0 | You hear all those things people will say sometimes and |
| 0:26.6 | I'm going to give my opinion on it which really it is an opinion but it's backed by |
| 0:29.8 | years of experience. |
| 0:30.8 | Before we do that I want to thank our sponsors. Our sponsors are Field Piece and Field Piece. |
| 0:34.6 | Field Piece makes a lot of great things, but if you haven't tried out the Joblink probes, the JL series of JobLink probes, |
| 0:40.7 | then you need to do that because they're great. They really are great. I think at this point all of our |
| 0:46.3 | residential staff has them now I'm trying to get all my commercial technicians to put them on the trucks because they're just the range is amazing |
| 0:52.1 | the Rapid Rail Technology temperature clams on the |
| 0:52.9 | range is amazing the rapid rail technology temperature clamps read really quickly and they grip really well |
| 0:57.8 | The air probes work great. They've got a nice magnet on them. There's just so much to like about them. So if you haven't taken a |
| 1:02.5 | look at them yet, take a look you can get a great discount at truetech tools. |
| 1:05.4 | Come use the offer code get schooled for a great discount at check out. Also want to |
| 1:09.0 | thank refrigeration technologies all those guys do for the trade. Check out their |
| 1:12.4 | leak detection guide go to |
| 1:13.8 | refrigeration technologies and look up their leak detection guide. It's really |
| 1:16.9 | excellent talked about it a few episodes back and while you're at it support |
| 1:20.2 | those guys by buying their stuff because it's good stuff and it's at the |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Bryan Orr, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Bryan Orr and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.