If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer, with

additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

Okay, describe to me our surroundings. Well, we've got a Ross, a trader Joe's, an

LA fitness, what looks to be a very large parking garage. Ashley, our producer for

The Darius and our standing outside a small old brick building with an

incredible column stretching from the center. It's got large letters,

illuminated all of them down the sides and says, Mike's chili parlor in bright

lights. And a less kind of way of looking at it might be like it actually kind of

looks like a giant middle finger flicking off the big square boxes of American

retail that surround it. This is my old neighborhood, Ballard. And it has

changed a lot in the last 10 years. We left before most of those changes

happen. Everything around Mike's feels very, very new. Walking into Mike's

though, it's like walking into a scene from stranger things where hopper

...