If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer,

with additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

Becca, what is that sound?

That's the phone ringing.

Is anyone going to answer it?

Probably not, unless we have a call scheduled.

As the CEO of this company, is it unsettling or strange or weird?

That if you imagine a potential customer going to our website and clicking around me,

like, if they hit the contact button, be like, oh, there's their phone number.

I'll just give them a call and tell them about this cool project.

Is it weird to you that that potential partner, basically, if they call this,

their chances of it would be like one in a hundred of actually getting one of us

to answer the phone. Is that strange?

...