Shop horror: How Amazon manipulate our minds

The Bunker – News without the nonsense

Podmasters

News, Government, Politics, Society & Culture

4.6 • 1K Ratings

🗓️ 14 December 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon’s cheap products and one-click purchasing has changed how we shop forever. But just how did the shopping behemoth alter shopper’s minds? From Black Friday to Cyber Monday and Christmas the opportunities to spend money on the internet are never ending. Consumer psychologist Dr Gareth Harvey joins Ahir Shah in the Bunker to tell us the ways Amazon influences our decision making. “You may not buy through Amazon, but their algorithms influence what’s ‘hot or not’. All of those things will influence your purchasing habits even though you’re never using it.” “When we look at what people buy in a bricks and mortar store, 70% of people buy the leading product. When you’re buying it online, 70% of people go for the own brand. You don’t want to look cheap” “Social consciousness, awareness of ethical issues are really on the up, but when we look at sustainable products it doesn’t balance out.” Support us on Patreon: www.patreon.com/bunkercast Presented by Ahir Shah. Producers: Jet Gerbertson and Alex Rees. Assistant Producer: Kasia Tomasiewicz. Music by Kenny Dickinson. Audio production: Jade Bailey. Lead Producer: Jacob Jarvis. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:11.0	With the recently minted retail extravaganzas of Black Friday and Cyber
1:16.0	Monday just gone and with Christmas coming up, more and more of us turned to Amazon. But beyond the vans
1:22.0	on our streets and the boxes on our doorsteps, what do we really
1:25.1	know about the impact of this global corporate Beaumoth, sometimes styled as The Everything Store?
1:31.9	Joining me to discuss the Amazonification of everything. the everything is
1:35.0	is Consumer Psychologist at Creative Agency decide Dr Gareth Harvey.
1:40.0	Gareth, welcome to the bunker.
1:41.0	Nice to be with you.
1:42.0	So Gareth, we now think of Amazon as this sort of ubiquitous everything store, but where did its journey
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